v is for va-va-voom

i love josie maran and her line of cosmetics consistently delivers. for that reason (and mostly because i’m a sucker for a new mascara) i am thrilled to introduce her latest and greatest addition: gogo mascara. gogo stands for “get one give one” and that is exactly what josie plans to do. for each gogo mascara purchased, josie maran cosmetics will donate one tube to a city of hope cancer patient or survivor. and if the lure of a good deed isn’t enough to make you want to purchase, how about the product description?

“this mascara’s patented triple v brush delivery system coats lashes one luxurious layer at a time for full, longwearing, clump-free, water-resistant definition. the rich, hydrating formula evenly builds thickness and smoothness, delivering a full fringe of blacker-than-black lashes with dewy shine. this natural and exclusive formula dries quickly without smearing, smudging, clumping, or flaking. an infusion of nourishing, protein-rich argan oil conditions and supports hair growth for lush, supple, healthy lashes.”

now, let’s recap. that was: thickening, longwearing, waterproof, hydrating, natural, and nourishing. add to that list its do-gooder promise and all in all, it’s a beautiful thing.

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