it’s here! stila forever your curl mascara

this new formula was first announced by sarah lucero, celebrity makeup artist for stila, at new york fashion week and i’m happy to announce that it has landed at! she told us that the revolutionary mascara curls your lashes immediately upon application but then also works to curl them over time so you can toss your lash curler.

i am yet to test this so a full review is pending, but i’ve received oodles of questions about forever your curl with its innovative lash perming / curl memory technology since writing about it on my return from nyc.

other things to note on this much anticipated newbie mascara: it’s fiber-free – meaning you shouldn’t feel it when it’s on like you do with blinc and some of the “tubing mascaras; the brush is very cool – designed to really stretch and lengthen lashes; the color is blackest black – the only appropriate shade for mascara as far as i’m concerned; it’s long-wearing but water resistant – so you will most likely need remover to take it off.

so what do we think? will you purchase and try forever your curl? it’s available exclusively at for $22.

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