jouer is one of the very first beauty brands to fuel the makeup obsession that drives the glossarie. what used to be a little-known brand available only at the henri bendel counter in nyc has grown into a makeup phenomenon with a serious following. i was originally drawn to jouer because of their intelligent packaging. they were the first to create the custom palette in a click-together format that is impossible to resist. jouer offers ladies the opportunity to get exactly what they want in terms of color in a makeup palatte, and, well, i totally dig that.
beyond the cool design are quality formulas in wearable colors that are just plain pretty. the result of whatever combination you put together is an effortless beauty that jouer refers to as the truly essential beauty wardrobe. just like the lbd, they offer up the perfect fit for everyone, for every occasion.
after investing in your favorites, you’ll find that jouer’s products click together side to side and back to back, meaning that you can break things up any which way you like, taking as much or as little of your beauty routine with you as you travel.
the products are timeless and have quickly become key pieces in my otherwise overwhelming collection of beauty. i get instant chic whether i’m at home or on the go making jouer a true glossarie mvp.
to start customizing your own essential palette, shop the full jouer cosmetics color range ($14 – $38) online.