so many beauty brands seem to struggle with finding the sweet spot between pretty, craveable packaging and formulas that deliver on their claims. several brands do the cool packaging thing well (milk and glossier both come to mind) but their formulas are kind of meh. in fact, the products that stay in my routine the longest aren’t really ever in the most glamorous packs.
but there are some brands that knock it out of the park, bringing beautiful products to the market with formulas that exceed all expectations – and smith & cult is at the very top of this list. more than just stunning metallic ensembles, each of the products above has amazing pigment payoff and a unique or innovative aspect that makes them unlike anything else out there.
the polish (dubbed 1972 – an opaque rose gold) allows at-home manicurists to get seriously sharp lines, flooding nails with color and not giving way to chips for 7 full days. color me impressed.
the smallest tube houses a matte stain that glides onto lips like frosting a cupcake. the consistency is whipped and lightweight, locking into place quickly and not budging until i swipe it with micellar water or toner at the end of the day. my shade is kissing tiny flowers (a “rosette + caramel”).
finally, lash dance mascara leaves lashes long and full with tons of volume and a smoky black stain. the wand is flat like a paddle on one side and then has a curvy hourglass shape on the other, so you can get lots of dimension, lift and definition in just a couple of swipes.
all in all, swoon! i rarely expect to be blown away by products with this much purse appeal, but smith & cult has consistently delivered.
thoughts? will you be keeping an eye on this brand?