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i say it all the time, but i love brands that do one thing really well. they know who they are and they have a focused expertise in one area that usually means every single one of their products is of the utmost quality. for hands and nails, that brand is julep. if you’ve been reading this blog for a long while, you might remember this post. well, let’s just say they’ve come a long way. the brand has expanded to include over 150 shades of their signature polish and they’ve launched a monthly box subscription program called maven. while i will always look to julep as the cutting edge in color, it’s their innovative and advanced treatments that keep me coming back for more.

mighty nail and cuticle serum, $28 – just like the best serum does for your skin, this treatment improves the health and appearance of nails when applied at their roots (your cuticles)

oxygen nail treatment, $18 – this is your foundation. dubbed “nail makeup” oxygen hides little imperfections, provides a subtle gloss, and works to improve the strength and smoothness of your nail beds.

hand and cuticle stick, $22 – leaves hands silky soft without making them greasy, all in one twist up stick

freedom polymer top coat, $18 – a mini force field, this quick dry, gel like top coat extends the life of your mani yet comes off with any polish remover

have you tried any of these treatments? think you’ll add one to your mani mix?

i almost leaped out of my seat after catching a glimpse of this stunning nail color collection in last week’s lucky daily (do you get that email? it’s pure evil and i mean that in the best possible way). i did a bit more research and found that julep is a foursome of boutique nail parlors in washington state with its own lineup of 68 vibrant and gorgeous polish shades.

while i can’t find much by way of formula other than being free of the big 3, the unique colors and adorable packaging are enough to get me on board. to tempt you further, their website has a little tool called the color stylist that helps you whittle down the vast color selection into a smaller bunch selected just for you. it uses everything from skin tone to season and occasion to customize the shop – it’s totally brilliant.

julep is also offering free shipping on all summer orders – must i keep writing?!

hot on my list are sea foam-y miranda, sunny blake, and bubblegum-y susan but i’m also considering the catherine and pippa duo – two very wearable and classic shades. so much to choose from – i foresee many a manicure in the summer months ahead!

are you loving these pretty polishes? visit julep online to treat your own tips.