follain

there’s a new beauty haven in washington dc and i am in love with its owner, its mission, and every single safe (read: free of toxic chemicals) product on its beautifully curated shelves.

tara foley’s follain was born in boston (home!) after she won a national retail business plan competition while pursuing her mba. needless to say i feel very akin to this fellow boston-loving, business-savvy beauty addict so it’s really no surprise that i’m beyond obsessed with her stunning store.

tara is doing beauty with a healthy twist, but she’s not just another “green” or “natural” product pusher. while i have admittedly never given a care in the world to the toxins entering my body through my beauty products, i’m thinking more carefully about what goes onto my skin after meeting tara and falling hard for her whole philosophy.

follain’s pretty portfolio is carefully selected by tara and her team. they procure safe and effective products from 40 brands, all made in the USA, and all proven to address specific skincare concerns. they take their job so seriously that they take precious time to meet each brand’s passionate founder, to get to know them and their story, so that they are able to more fully educate their customers. love that.

follain feels like a beautiful oasis the second you step inside. it smells like heaven and each product is so beautifully packaged, so begging to be played with and tested that i could have stayed there all day talking to tara and soaking up her beauty smarts.

of course i shopped while i was listening to all of the compelling reasons why i should take the ingredients in my beauty routine more seriously. i came away with three things that i have been using every single day and dare i say work far better than the toxic chemical-laden products still littering up my vanity. you can see what i scooped up below and look for full reviews on each pretty product coming your way very soon.

if you’re lucky enough to be based in boston, nantucket or washington, you must go pay this store a visit. i urge you to replace a single product in your routine with one of tara’s non-toxic gems, then hurry back here and tell me what you think. if you live in other cities, you can shop the follain portfolio online and know that you are browsing the very best in healthy beauty products – there is seriously no need to look anywhere else, because tara and her team have done all of the work for you.

if it’s not clear, i’m a big fan of follain and everything that they are doing to make shopping for safe products an indulgent and pampering experience. their dedication to quality is unmatched and i can’t wait to go back for more. i’ll be the bobbed brunette at the basin sink hogging all of the masks and spa treatments, so don’t be shy and say hello!