ilia limitless lash mascara

Photo by Ana Maria Moroz

mascaras in my life have come and gone, but the hunt for perfection continues.

i’ve tried what feels like one hundred, and only a very few have made the hall of fame (and a handful are now discontinued):

my first prestige love
a classic
the viral sensation
my most recent favorite

a few weeks ago, ilia sent me their limitless lash and damn if she doesn’t best the bunch. the ingredient story is natural, meaning it has none of the bads, earning the clean at sephora seal of approval. it goes on easily, with a two-sided brush that i love for building length and the color is a deep black, truly doing the most for my super basic lashes. it wears all day (that’s 6:30 AM to 10ish PM in my world) without a flake or a smudge, and it wipes off in a cinch with one cotton pad and a dousing of micellar water.

it also feels good. none of those suffocating vibes that make you want to pull your lashes out mid-day. shea butter keeps things soft while beeswax gives a bit of lift and hold – a tiny miracle if you ask me.

ilia has somehow found a nontoxic formula that really performs, at a price point that’s not too shabby either.

if your lashes are looking for super length in a nice and natural way, limitless lash is yours for $13 (mini) or $28 (full size).

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